Music Video Change

Our original idea for our music video, although it fitted with our genre, was not the idea we used for our final product.
This is our original idea for our music video.
We decided to change this idea as although it look interesting the band didn't appear to be enjoying themselves, as although they were at a theme park style event they were only looking and not taking part. We went to Winter Wonderland in London to shot this footage and we wanted to include the band on the rides however this would not fit in with our budget so we had to rethink about what we wanted to shoot to make the band look as though they are enjoying themselves and having a good time together.

This is our final product.
Our new idea works a lot better as the band are taking part in the places that have been filmed, also it shows them playing and mucking around which makes them appear as the group get along well together which is shown in real life media texts.

Evaluation Question 4

Evaluation Question 3

To gather audience feedback for my product I posted a YouTube link onto Facebook and asked for people to watch it and leave their opinion on the video.  It is an essential part of the process for us to gather audience feedback for our music video so we can develop the project and make it suit what our target audience is looking for in a music video and also to improve the professionalism of our product and create an excellent quality piece of work.

The results we received from this idea of gathering audience feedback were very slim, so although the feedback was useful and allowed us to improve our work I felt that I needed to gether more feedback to have a wider range of opinions on the video so our changed suited the majority feedback rather then just from one person.  From this feedback however, as a group we decided that we still needed to do some work to make our music video look as professional as possible.  We decided to alter the shot we had originally used at 0:37 to make the video appear more professional.


I also asked people to watch the video and recorded some of their feedback, editing my music video using their comments to improve my work.

Evaluation Question 2

Although our main product and our ancillary task appear to be very different there a subtle parts of each that make the two have an effective combination.

The image we have chosen for the band is similar in both our main product and our ancillary task. They wear chinos or jeans and a t-shirt in both the CD cover and within the music video, which suggests that they are both from the same genre, Indie Rock, and that they link together.  It is essential for them to have a similar image in each to show that the two link together in some way, without this link the audience would not know that they are supposed to link together.

Another way in which the two link together is the genre of the two pieces.  Through the use of costume and location within our music video it is obvious that the genre of the video is Indie Rock, and through the use of the costumes linking it then also suggests that the album cover is of an indie rock genre.  Other features of the album cover also suggest that it is from the same genre as the music video.  These are the bright colours of the paints and chalk but also the bold writing to emphasize who the band is and the name of the album.  The bright colours link in with the main image of our advertisement, which is also part of the inside of our CD album.  These bright colours and the bold writing of the advertisement suggest that this is also part of the indie rock genre.

Evaluation Question 1

Final Ancillary Task

 

 

The Filming Process

Ancillary Task Progress

From our latest draft of our Ancillary Task we noticed that the writing on the back for the songs appeared to be too large and we also needed more songs, as a group we thought of some new songs to add to our bands album and also reduced the size of it.  We noticed that other CD covers have copyright information so we decided that for our CD cover to look professional we needed to add this information to our back cover.  The background of the 'boys' also looked very plain and to make this part of the advert more interesting for the audience we added little messages from each of the band members to their listeners to make the band members seem friendly and show them communicating with there fans.  Although there is still work to be done on the CD cover I feel that the progress we have made so far has improved our cover greatly from our previous idea.

Music Video Draft 2

Music Video First Draft

Music Video Rough Edit

Filming for music video

During our media lesson my group decided to go and film for our music video.  Although we decided this in advance our initial plans were changed due to the snow.  We still decided to film however, as we thought the snow could show the youth of the band and them having fun together.

Ancillary Task

CD Advertisement

CD Cover Outside

 

CD Cover Inside

Development on Ancillary Task

Advert Development - Initial Ideas

These images are our original idea for our CD cover and Advertisement.  We have developed these greatly since these images and now believe that our work is of a higher standard and more creative.

Talent Release Form

This talent release form ensures that we have consent from all people that will be recorded during the filming stages. We will ensure this form is distributed to each individual member of the music video.

Photo Shoot Schedule

Track Permission Letter

Album Cover

POTENTIAL IDEA FOR BACK

Peer Assessment

List of Props, Costume and Make-Up and Equipment

Location Shots

All of these locations fit well with our genre as they are typically thought about when with young teenagers, which is the main audience of our chosen genre of Indie Rock. Also, some music videos within the genre include these locations.

Storyboard Animatic

Permission for filming and locations

Team Storyboarding

Teacher Assessment

Lyric Annotation

 The Maccabees - Pelican

Concept

Before having a group discussion this is what I thought we could do for our Music Video:

Costume: smart jeans, checkered shirt/smart shirt/polo shirt

Locations: practice room

Narration: main singer gradually getting older throughout the song

Props: guitars, drum kit, microphone, microphone stand

Lighting: High and low key lighting used throughout the video


After a discussion and mind-map created by the group we came up with our final ideas and agreed with what we believe will work well for our work.

Photoshop Practice

Image Annotation

After thoroughly researching the genre, we have learned that bands that belong to the indie rock genre tend to dress quite casually, with a modern twist. This is incredibly useful to us, as we can easily attain these items of clothing and therefore can replicate the Indie image. An extremely common visual element associated with the majority of Indie bands would be skinny/drain pipe jeans, therefore we will definitely include this in the performance elements of our music video. 

While researching Indie fashion we also discovered that denim is a common feature of popular Indie Group's attire. This also conforms to the casual Indie look, as the faded denim gives this "worn/faded" appearance that matches our initial ideas. They are also incredibly affordable, and easy to attain. The other image shows perhaps a more sophisticated look, although it can also enhance the "worn" image. We are considering using a similar item as many ambient Indie Groups feature them and it conveys what we wish to represent.

The images below show footwear that we believe helps us as an audience distinguish a band as being part of the Indie Rock genre. This combined with the previous elements would suggest to the audience that we are from the Indie genre, and that is obviously what we wish to convey.

The instruments below are typical instruments used by Indie Rock musicians, especially the Fender Telecaster. The implementation of hollow body guitars also adds an elegant look that conforms to the relatively smart attire of the band members. I feel that all of these elements will easily help us achieve the casual/smart Indie appearance we originally aimed to achieve.  As one of the members of my group owns one of these guitars they have decided that we use his guitar so we fit in well with the indie rock genre.

Song Details

As a group we have decided to do the song Pelican by The Maccabees for our music video.  We chose this song because the band are British and also fits with our genre.  All of our group liked this song and felt we would be able to make a music video which could get us high grades from this music video.  This song currently does not have an official music video which gives our group a blank canvas to work from.  We chose the band The Maccabees because they are a British band and we all enjoy

Technical Tutorials

Roles

Becka:
In the music video my focus is on the mise-en-scene and lighting to ensure that they fit with our chosen genre. Also, I shall be very involved with creating our CD cover as I have experience on the macs working well and efficiently

Jamie:

Jamie shall be in charge of props ensuring they fit with the genre and also he shall direct many shots knowing what is happening and when throughout.








Ben:

Ben shall be in charge of locations, making sure each location chosen to use in our music video relates to other videos of our chosen genre. He shall also help direct many shots.







Emma:
Emma shall be in charge of costuming, making decisions on what the actors in the video shall wear so it suits the genre.








As a group, we shall all be involved with filming shots, deciding on what shot type and angles to use and also with the editing when all the filming has been completed.

As a group we discussed what different roles there are and we decided on our separate roles by playing to peoples strengths to ensure we can make the best music video for our final product.

Initial Ideas

This is a mind map of my groups initial ideas. After talking about each different option we have chosen the genre of Indie Rock use for our Music Video. I feel that this was best for our group as the majorit of my group listen to or have heard of many artists from the Indie Rock genre and watched many music videos from the genre.

Audience Research 2

From this information I know that people expect band performance, casual clothing and lip syncing in a music video, which will shall include in our music video so that it appeals to our audience.  Also, many people said they enjoy music videos by You Me At Six so we could take influences from their music videos to appeal to our audience.