Advert Development - Initial Ideas

These images are our original idea for our CD cover and Advertisement.  We have developed these greatly since these images and now believe that our work is of a higher standard and more creative.

Talent Release Form

This talent release form ensures that we have consent from all people that will be recorded during the filming stages. We will ensure this form is distributed to each individual member of the music video.

Photo Shoot Schedule

Track Permission Letter

Album Cover

POTENTIAL IDEA FOR BACK

Peer Assessment

List of Props, Costume and Make-Up and Equipment

Location Shots

All of these locations fit well with our genre as they are typically thought about when with young teenagers, which is the main audience of our chosen genre of Indie Rock. Also, some music videos within the genre include these locations.

Storyboard Animatic

Permission for filming and locations

Team Storyboarding

Teacher Assessment

Lyric Annotation

 The Maccabees - Pelican

Concept

Before having a group discussion this is what I thought we could do for our Music Video:

Costume: smart jeans, checkered shirt/smart shirt/polo shirt

Locations: practice room

Narration: main singer gradually getting older throughout the song

Props: guitars, drum kit, microphone, microphone stand

Lighting: High and low key lighting used throughout the video


After a discussion and mind-map created by the group we came up with our final ideas and agreed with what we believe will work well for our work.

Photoshop Practice

Image Annotation

After thoroughly researching the genre, we have learned that bands that belong to the indie rock genre tend to dress quite casually, with a modern twist. This is incredibly useful to us, as we can easily attain these items of clothing and therefore can replicate the Indie image. An extremely common visual element associated with the majority of Indie bands would be skinny/drain pipe jeans, therefore we will definitely include this in the performance elements of our music video. 

While researching Indie fashion we also discovered that denim is a common feature of popular Indie Group's attire. This also conforms to the casual Indie look, as the faded denim gives this "worn/faded" appearance that matches our initial ideas. They are also incredibly affordable, and easy to attain. The other image shows perhaps a more sophisticated look, although it can also enhance the "worn" image. We are considering using a similar item as many ambient Indie Groups feature them and it conveys what we wish to represent.

The images below show footwear that we believe helps us as an audience distinguish a band as being part of the Indie Rock genre. This combined with the previous elements would suggest to the audience that we are from the Indie genre, and that is obviously what we wish to convey.

The instruments below are typical instruments used by Indie Rock musicians, especially the Fender Telecaster. The implementation of hollow body guitars also adds an elegant look that conforms to the relatively smart attire of the band members. I feel that all of these elements will easily help us achieve the casual/smart Indie appearance we originally aimed to achieve.  As one of the members of my group owns one of these guitars they have decided that we use his guitar so we fit in well with the indie rock genre.

Song Details

As a group we have decided to do the song Pelican by The Maccabees for our music video.  We chose this song because the band are British and also fits with our genre.  All of our group liked this song and felt we would be able to make a music video which could get us high grades from this music video.  This song currently does not have an official music video which gives our group a blank canvas to work from.  We chose the band The Maccabees because they are a British band and we all enjoy

Technical Tutorials

Roles

Becka:
In the music video my focus is on the mise-en-scene and lighting to ensure that they fit with our chosen genre. Also, I shall be very involved with creating our CD cover as I have experience on the macs working well and efficiently

Jamie:

Jamie shall be in charge of props ensuring they fit with the genre and also he shall direct many shots knowing what is happening and when throughout.








Ben:

Ben shall be in charge of locations, making sure each location chosen to use in our music video relates to other videos of our chosen genre. He shall also help direct many shots.







Emma:
Emma shall be in charge of costuming, making decisions on what the actors in the video shall wear so it suits the genre.








As a group, we shall all be involved with filming shots, deciding on what shot type and angles to use and also with the editing when all the filming has been completed.

As a group we discussed what different roles there are and we decided on our separate roles by playing to peoples strengths to ensure we can make the best music video for our final product.

Initial Ideas

This is a mind map of my groups initial ideas. After talking about each different option we have chosen the genre of Indie Rock use for our Music Video. I feel that this was best for our group as the majorit of my group listen to or have heard of many artists from the Indie Rock genre and watched many music videos from the genre.

Audience Research 2

From this information I know that people expect band performance, casual clothing and lip syncing in a music video, which will shall include in our music video so that it appeals to our audience.  Also, many people said they enjoy music videos by You Me At Six so we could take influences from their music videos to appeal to our audience.

Audience Research 1

This is my questionnaire which I create on Survey Monkey.

1.     How old are you?

10-15                        16-24                        25-34                        35-

45                        46+

2.     What is your gender?

Male              Female

3.     Do you listen to Indie Rock music?

Yes                 No 

4.     Would you attend an Indie Rock live concert?

Yes                 No

5.     How do you retrieve music?

ITunes                      Spotify          YouTube Converter

Buy a CD

6.     What would you expect to see in an Indie Rock music video?

Lip-syncing      Band performance     casual clothing

lots of locations     Other (please specify): _____________________

7.     How often do you attend gigs?

Once a week                       Once a month                   

A few times a year           not at all

8.     Do you buy music magazines?

Yes                 No

9.     Do you have a favourite Indie Rock artist?

Yes                 No

10.           What is your favourite Indie Rock music video? (Artist)

_____________________________________________

Advertisement Research

Record Label Research

 

CD Cover Research

''''''

This is one of the CD Covers for artist Two Door Cinema Club. This is interesting as they have used the familiar circles of a cats eyes to show the o's of the word 'Door'.  This cover has relatively low key lighting and has very few colours used in the cover. The use of having a thinner style of writing for the O's and C's is different and makes them individual from the other artists and stand out from the crowd.  We could use a cover similar to this as the artist Two Door Cinema Club fall into the same genre that we have chosen.

Unlike the CD Cover for Two Door Cinema Club the cover for The Wombats is very colourful and bright. The use of bright colours makes it noticeable and unique. The font of the writing reminds me of someone's diary, which relates to the title of 'A Guide to Love, Loss & Desperation.' Also, unlike the other CD Cover high key lighting is used in this CD Cover which makes it bright and stand out.  We could use a cover similar to this as the artist The Wombats fall into the same genre that we have chosen.
 

In this CD cover few colours are seen, this is because an effect has been added to the image which makes it seem older.  This is similar to the CD Cover by Two Door Cinema Club as it has few colours but more high key lighting rather then low key.  The font used in this cover is bold and easy to read, using a larger font for the band's name to make it stand out more.  We could use a cover similar to this as the artist You Me At Six fall into the same genre that we have chosen.

All 3 of these CD covers follow the conventions of an Indie Rock CD cover, as they all have the name of the band and the album name in large writing, and also the images they have decided to use are very unique as no-body has used the idea before which relates to the Indie Rock genre and being individual.

Genre Research 3

Genre Research 2

You Me at Six - Bite My Tongue

Room94 - You Got It Wrong

Costume:
All the band members are wearing similar clothing, which is smart/casual.  This shows that the group are a band and they they fit together well. This is conventional of the band as they are an Indie Rock band and smart/casual clothing is what and audience expect them to be wearing.
Performance:
Throughout the video the band are performing to their audience, the majority of the video shows the whole band together playing their song with instruments/microphones and also lip syncing throughout the video.
Cinematography:
Lots of close ups of the lead singer to emphasize his importance in the band.  Long shots and establishing shots to show where the band are.  Many high and low angled shots.
Editing:
Fast paced editing, includes slow motion when the song slows down then goes back to normal speed when the pace of the song picks up again.  Use cuts throughout the entire video which cut on and off beat.

The Wombats - 1996

Costume:
The band members in this video wear very obscure outfits, including scuba diving gear and snorkels.  This shows the bands individuality.
Performance:
In the video you are mainly shown the main singer of the band who is lip syncing.  This gives this member of the band higher importance as he is seen more often and more people recognize him over other members of the band.
Cinematography:
Many interesting shots are used in this music video, but they also include the typical close ups and mid shots.
Editing:
The editing of the video matches with the tempo of the music.  This keeps the audience interested as it is not lingering on one shot for to long.  The cuts within the video fall on and off the beat to keep the audience attention throughout.

Two Door Cinema Club - Undercover Martyn
Costume:
All the band members wear similar smart/casual clothing. jeans, smart shoes and a shirt or jacket.  This links the band together and shows the audience that they are the members of the band.
Performance:
The entire video consists of the 3 members playing their guitar and singing with different things happening around them.  Throughout the entire video the band perform as a group together.
Cinematography:
Close up of the lead singers face are used frequently throughout the video, the also use close ups and mid shots of the other band members when they have backing vocals on the track.  There is an establishing shot where you see where the members are in comparison to each other, which suggests that all the members have equal opportunities in the band and work together well.
Editing:
Cuts are used throughout the music video, with them being on and off beat in time with the music.

The Kooks - She Moves in Her Own Way
Costume: In this music video the band members wear casual clothing, something you would expect them to wear on a day out. Even though that all wear casual clothes the band members wear similar outfits to show which people are the band members
Performance: The band perform throughout, lip syncing being the main part of most shots. Cinematoraphy: Close ups and mid shots are used throughout the video, mainly of the main singer as in most music videos of this genre. Long shots are used to show the entire band as well as to help the audience know who is part of the band.
Editing:
The editing keeps in time with the music, having cuts on and off the beat similar to other music videos of the genre.

Genre Research 1

An Introduction To Indie Rock

Muisc Video Ideas

You Me At Six

• Contagious Chemistry
• Crash
• Jaws on the Floor

The Wombats

• Kill the Director
• 1996
• Jump into the Fog

Lily Allen

• Him
• Go Back to the Start
• Who'd Have Known

Low Budget Ideas

Analysis of Low budget ideas: The Fix - Just Got Paid and Ah-ha! Imogen Heap

Theories 3

Andrew Goodwin's Theory

Theories 2

Carol Vernallis Theory - The Kindest Cuts: Linkin Park - In The End

This music video follows many of Vernallis theories on Music Videos however, there are a few things which are not included.

Multiplicity of incomplete sometimes obscure paths.

Order of shots - unconventional. Shifts more freely between shots. no typical shot order.

In this video by Linkin Park the music video does not have a specific shot order, and switches between different shots throughout. Although you generally see the person who is singing the type of shots used to show these people change throughout.

Time space, character and narrative are revealed incompletely.

If you listen to the lyrics of this music video they do not relate at all to the music video itself, and the music video does not follow a clear narrative. All we know is there are two members of this band and that they are somewhere in the future due the the animals which are seen. This could be either the future or somewhere in outer space. However, the characters of this music video are shown immediately which does not follow Vernallis theory.

Discontinuity - Pop video draws us away from the narrative by foregrounding other structures and elements. eg. music/star

In this music video we are mainly drawn to the singers/star and what they are doing, rather then what is happening behind them and the narrative of the video.

Visual hooks create continuity. Graphic match - figure/shape/colour/setting

In this music video there are not really any hooks which join different hots together, other then the positioning of the stars as often when they cut from one to another they are positioned in the same place on screen.  This does draw in the audience and makes them feel as though the two are one.

 

Sometimes all elements (colour/editing/star etc.) are equal - sometimes one is dominant over the others.

In this music video, all the elements are equal, with no particular focus on one specific element.

Theories 1

Conventions of a Music Video

Rihanna's 'We Found Love' follows the narrative of the lyrics showing the characters love.

Music videos generally follow a Narrative involving the members of the band or the Artist themselves.  This narrative can be following the lyrics of the video or be the artist enjoying themselves elsewhere.

In 'My Chemical Romance' they use dark coloursand in their music video

The costume, props and location match with the genre of the music or the lyric.  For example, rock artists used dark locations and darker clothing whereas pop musicians use brighter colours in their music videos.

Linking Park performing to their audience

The performance is also very important as it shows the audience the band or artist.  Many bands include their instruments to show what part they have within the band however, this is not the case in all music videos.