Theories 2

Carol Vernallis Theory - The Kindest Cuts: Linkin Park - In The End

This music video follows many of Vernallis theories on Music Videos however, there are a few things which are not included.

Multiplicity of incomplete sometimes obscure paths.

Order of shots - unconventional. Shifts more freely between shots. no typical shot order.

In this video by Linkin Park the music video does not have a specific shot order, and switches between different shots throughout. Although you generally see the person who is singing the type of shots used to show these people change throughout.

Time space, character and narrative are revealed incompletely.

If you listen to the lyrics of this music video they do not relate at all to the music video itself, and the music video does not follow a clear narrative. All we know is there are two members of this band and that they are somewhere in the future due the the animals which are seen. This could be either the future or somewhere in outer space. However, the characters of this music video are shown immediately which does not follow Vernallis theory.

Discontinuity - Pop video draws us away from the narrative by foregrounding other structures and elements. eg. music/star

In this music video we are mainly drawn to the singers/star and what they are doing, rather then what is happening behind them and the narrative of the video.

Visual hooks create continuity. Graphic match - figure/shape/colour/setting

In this music video there are not really any hooks which join different hots together, other then the positioning of the stars as often when they cut from one to another they are positioned in the same place on screen.  This does draw in the audience and makes them feel as though the two are one.

 

Sometimes all elements (colour/editing/star etc.) are equal - sometimes one is dominant over the others.

In this music video, all the elements are equal, with no particular focus on one specific element.