Audience Research 1

This is my questionnaire which I create on Survey Monkey.

1.     How old are you?

10-15                        16-24                        25-34                        35-

45                        46+

2.     What is your gender?

Male              Female

3.     Do you listen to Indie Rock music?

Yes                 No 

4.     Would you attend an Indie Rock live concert?

Yes                 No

5.     How do you retrieve music?

ITunes                      Spotify          YouTube Converter

Buy a CD

6.     What would you expect to see in an Indie Rock music video?

Lip-syncing      Band performance     casual clothing

lots of locations     Other (please specify): _____________________

7.     How often do you attend gigs?

Once a week                       Once a month                   

A few times a year           not at all

8.     Do you buy music magazines?

Yes                 No

9.     Do you have a favourite Indie Rock artist?

Yes                 No

10.           What is your favourite Indie Rock music video? (Artist)

_____________________________________________

Advertisement Research

Record Label Research

 

CD Cover Research

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This is one of the CD Covers for artist Two Door Cinema Club. This is interesting as they have used the familiar circles of a cats eyes to show the o's of the word 'Door'.  This cover has relatively low key lighting and has very few colours used in the cover. The use of having a thinner style of writing for the O's and C's is different and makes them individual from the other artists and stand out from the crowd.  We could use a cover similar to this as the artist Two Door Cinema Club fall into the same genre that we have chosen.

Unlike the CD Cover for Two Door Cinema Club the cover for The Wombats is very colourful and bright. The use of bright colours makes it noticeable and unique. The font of the writing reminds me of someone's diary, which relates to the title of 'A Guide to Love, Loss & Desperation.' Also, unlike the other CD Cover high key lighting is used in this CD Cover which makes it bright and stand out.  We could use a cover similar to this as the artist The Wombats fall into the same genre that we have chosen.
 

In this CD cover few colours are seen, this is because an effect has been added to the image which makes it seem older.  This is similar to the CD Cover by Two Door Cinema Club as it has few colours but more high key lighting rather then low key.  The font used in this cover is bold and easy to read, using a larger font for the band's name to make it stand out more.  We could use a cover similar to this as the artist You Me At Six fall into the same genre that we have chosen.

All 3 of these CD covers follow the conventions of an Indie Rock CD cover, as they all have the name of the band and the album name in large writing, and also the images they have decided to use are very unique as no-body has used the idea before which relates to the Indie Rock genre and being individual.

Genre Research 3

Genre Research 2

You Me at Six - Bite My Tongue

Room94 - You Got It Wrong

Costume:
All the band members are wearing similar clothing, which is smart/casual.  This shows that the group are a band and they they fit together well. This is conventional of the band as they are an Indie Rock band and smart/casual clothing is what and audience expect them to be wearing.
Performance:
Throughout the video the band are performing to their audience, the majority of the video shows the whole band together playing their song with instruments/microphones and also lip syncing throughout the video.
Cinematography:
Lots of close ups of the lead singer to emphasize his importance in the band.  Long shots and establishing shots to show where the band are.  Many high and low angled shots.
Editing:
Fast paced editing, includes slow motion when the song slows down then goes back to normal speed when the pace of the song picks up again.  Use cuts throughout the entire video which cut on and off beat.

The Wombats - 1996

Costume:
The band members in this video wear very obscure outfits, including scuba diving gear and snorkels.  This shows the bands individuality.
Performance:
In the video you are mainly shown the main singer of the band who is lip syncing.  This gives this member of the band higher importance as he is seen more often and more people recognize him over other members of the band.
Cinematography:
Many interesting shots are used in this music video, but they also include the typical close ups and mid shots.
Editing:
The editing of the video matches with the tempo of the music.  This keeps the audience interested as it is not lingering on one shot for to long.  The cuts within the video fall on and off the beat to keep the audience attention throughout.

Two Door Cinema Club - Undercover Martyn
Costume:
All the band members wear similar smart/casual clothing. jeans, smart shoes and a shirt or jacket.  This links the band together and shows the audience that they are the members of the band.
Performance:
The entire video consists of the 3 members playing their guitar and singing with different things happening around them.  Throughout the entire video the band perform as a group together.
Cinematography:
Close up of the lead singers face are used frequently throughout the video, the also use close ups and mid shots of the other band members when they have backing vocals on the track.  There is an establishing shot where you see where the members are in comparison to each other, which suggests that all the members have equal opportunities in the band and work together well.
Editing:
Cuts are used throughout the music video, with them being on and off beat in time with the music.

The Kooks - She Moves in Her Own Way
Costume: In this music video the band members wear casual clothing, something you would expect them to wear on a day out. Even though that all wear casual clothes the band members wear similar outfits to show which people are the band members
Performance: The band perform throughout, lip syncing being the main part of most shots. Cinematoraphy: Close ups and mid shots are used throughout the video, mainly of the main singer as in most music videos of this genre. Long shots are used to show the entire band as well as to help the audience know who is part of the band.
Editing:
The editing keeps in time with the music, having cuts on and off the beat similar to other music videos of the genre.

Genre Research 1

An Introduction To Indie Rock

Muisc Video Ideas

You Me At Six

• Contagious Chemistry
• Crash
• Jaws on the Floor

The Wombats

• Kill the Director
• 1996
• Jump into the Fog

Lily Allen

• Him
• Go Back to the Start
• Who'd Have Known

Low Budget Ideas

Analysis of Low budget ideas: The Fix - Just Got Paid and Ah-ha! Imogen Heap

Theories 3

Andrew Goodwin's Theory

Theories 2

Carol Vernallis Theory - The Kindest Cuts: Linkin Park - In The End

This music video follows many of Vernallis theories on Music Videos however, there are a few things which are not included.

Multiplicity of incomplete sometimes obscure paths.

Order of shots - unconventional. Shifts more freely between shots. no typical shot order.

In this video by Linkin Park the music video does not have a specific shot order, and switches between different shots throughout. Although you generally see the person who is singing the type of shots used to show these people change throughout.

Time space, character and narrative are revealed incompletely.

If you listen to the lyrics of this music video they do not relate at all to the music video itself, and the music video does not follow a clear narrative. All we know is there are two members of this band and that they are somewhere in the future due the the animals which are seen. This could be either the future or somewhere in outer space. However, the characters of this music video are shown immediately which does not follow Vernallis theory.

Discontinuity - Pop video draws us away from the narrative by foregrounding other structures and elements. eg. music/star

In this music video we are mainly drawn to the singers/star and what they are doing, rather then what is happening behind them and the narrative of the video.

Visual hooks create continuity. Graphic match - figure/shape/colour/setting

In this music video there are not really any hooks which join different hots together, other then the positioning of the stars as often when they cut from one to another they are positioned in the same place on screen.  This does draw in the audience and makes them feel as though the two are one.

 

Sometimes all elements (colour/editing/star etc.) are equal - sometimes one is dominant over the others.

In this music video, all the elements are equal, with no particular focus on one specific element.

Theories 1